The real estate market in the US continued to grow despite the uncertainty caused by a pandemic. In 2021, nearly 1 million privately-owned housing units were approved for construction, which will likely be built next year. The trend suggests that to succeed in such a market, real estate agents and brokers must be more strategic in their marketing and advertising efforts to attract buyers and sellers.
While the industry has been shifting to a digital landscape, there is still a solid case for traditional marketing methods like postcards. For instance, one such provider of real estate postcards is Wise Pelican which offers a wide range of customizable postcards that one can use for marketing purposes.
The Best Real Estate Marketing Materials To Use In 2022
As per the National Association of Realtors, nearly 60% of home buyers find the home they ultimately purchase through a flyer or sign. This simple and effective tool can market a listing, open house, or your real estate business. Make sure that flyers are well-designed, professionally produced, and distributed effectively to ensure they are both practical and successful.
As mentioned before, postcards are an effective marketing tool that you can use to reach a broad audience. They can promote listings, open houses, or your real estate business. Real estate postcards usually have a higher response rate than other marketing materials, so they are worth considering for your marketing efforts in 2022. Direct mailing can target a specific audience with your postcards, making them even more effective.
To stand out, consider using pre-made templates of postcards offered by companies such as Wise Pelican. These postcards are available in various formats and sizes, and you can customize them to your liking.
Real Estate Newsletters
Another effective marketing material that real estate agents can use is newsletters. They allow you to regularly keep in touch with your clients and leads and provide valuable information about the real estate market. You can use newsletters to promote your listings, open houses, or upcoming events. You can also use them to showcase your recent successes or share industry news.
67% of respondents in their 2016 profile of home buyers and sellers said they used printed materials, such as brochures, when searching for a home. When house hunting, buyers found brochures helpful, according to the National Association of Real Estate.
However, brochures are not just helpful for buyers. They can be practical tools for real estate agents, too. They allow you to showcase a property more complexly than other marketing material. You can also include information about your company and services in such pieces.
In addition to traditional marketing materials, real estate agents should consider using online ads to reach their target audience. Online advertising allows you to target a specific audience with your message and is a great way to generate leads.
Real estate advertisements are typically placed on sites such as Google AdWords, Facebook Ads, and LinkedIn Ads.
Email marketing is another effective method that real estate agents can use. It allows you to regularly keep in touch with your clients and leads and share valuable information about just sold listings, open houses, or industry news.
So, what are the most effective real estate marketing materials to utilize in 2022? Well, it depends on your goals and your audience. Postcards, brochures, and online advertisements are valuable methods to get the word out to a large audience. Experiment with marketing materials and strategies to see what works best for you and your business.